Aggressive marketing is an efficient tactic for startups who are seeking to get their business out there. There are numerous approaches you can foster to market your startup and the strategies you employ depends on your business niche.

New businesses usually lack the luxury of waiting until customers come knocking; thus, aggressive marketing is often a feasible strategy should you seek to hit the ground running.

Sales is a surefire way to fuel a startup. Even if your product isn't perfect yet, selling a reliable product is wiser than losing sales trying to perfect a product to sell later.

Furthermore, improving your product or service along the way is an excellent opportunity to garner repeat business from your earlier customers.

New and improved products and services also serve as invaluable PR opportunities to create hype and increase free market exposure.

Say you have a decent product or service ready for market, how do you market it to sell as much as possible in a short period?

What is aggressive marketing?

In a nutshell, aggressive marketing is a tactic in communicating with potential customers while also actively aiming to garner engagement with them and your company.

It is the opposite of passive marketing, wherein information about a product is made available, but its the customer's decision whether they want to engage with your offering.

Examples of aggressive marketing.

Aggressive marketing can successfully be achieved by employing several different strategies. Cold calling or perhaps even email marketing are two robust examples. Using these strategies is the practice of soliciting would-be customers who have in the past not engaged with your brand to determine whether they would be interested in your product or service.

Another example is creating a street team to distribute flyers or collect email addresses. This form of aggressive marketing can be draining, however, it's an exceptional way to connect to a potential customer base who otherwise may not discover your services. That being said, be ready for some rejection.

Sales boosting strategies.

• Reach out to influencers and foster relationships. The most influential people in your market are the individuals who align with your target audience daily. These could be radio or TV personalities, YouTube channel hosts and social media influencers/bloggers. If your desired demographic is paying attention to an influencer aligned with your brand, you need to make use of them to your advantage. Call them, email them, offer free products and services and worship them as if they were your top customers. Mentions from influencers can skyrocket your startup from zero to hero. Furthermore, its standard practice for businesses to negotiate marketing deals with influencers, the price you pay will depend on how large a following the influencer has. 

• Drive home just how much people need your product. Many marketers believe that there is a particular fear to any marketing campaign. It could be the fear or FOMO (fear of missing out) found by a woman who wants to be as attractive as the model in a fashion ad. Perhaps your home needs a state of the art security system due to an influx of burglary in your area. It's wise to always remain on the correct side marketing by providing a sense of urgency without malicious intent. To achieve this, major retailers hold regular sales and clearance, which creates a sense of urgency within the potential customer. It's human nature that when we hear that something is less available or available for a limited time, we are more motivated to make a purchase quickly.

• Create hype and buzz. In the realm of social media, there's no such thing as bad attention. The more people online talking about your brand or service with their friends and family, the more free advertising you're gaining. Tech-savvy businesses are known to utilise a myriad of marketing tactics via Instagram, Twitter, Facebook and other social media channels. Create behind the scenes content, take photographs in your office, store or restaurant. Curate collections and write short stories to tie in with them. Perhaps your partners have a strong brand story as to why your product was created, empower them to share these kinds of stories. Once hype and buzz are created, remember to engage with your audience. Use your analytics to determine which content is being liked, commented on, shared and followed the most. Once you're able to identify which high-performing tactics your followers prefer, bolster it with unwavering effort. 

The power of emotions, influencer marketing and need-based value.

When developing your company's advertising campaigns, focus on hitting emotional tones which play on the hopes and dreams of your desired audience member. If you're able to recruit the support of an influencer in your market, you'll be able to reach a more extensive number of people. Focus your advertising efforts to speak to why your clients need your product now to solve something in their lives and in no time you'll find new customers knocking down your door to make purchases.